W Florence
W Hotels · Marriott International
Who runs this hotel?
Three different companies can sit behind one hotel. How this works
- OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
- Marriott International →
- BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
- W Hotels → · Marriott International
Likely operatorLast checked 2026-08-13· Brand officialView evidence
OperatorBrand official
Marriott's official careers data lists W Florence with the hiring entity 'Marriott' across 8 current job posting(s). Combined with the official Marriott property listing and no conflicting hiring entity in those postings, this supports Marriott International as probable operator.
careers.marriott.com ↗retrieved 2026-08-13
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View hotel →Same brand. Different people running it.
W Hotels hotels side by side — the operator column is where they differ.
| Hotel | City | Operated by |
|---|---|---|
| W Florencethis hotel | Florence | Marriott InternationalLikely operator |
| W Amsterdam | Amsterdam | Corendon Hotels & Resorts |
| W Hong Kong | Hong Kong | Marriott International |
| W Shanghai - The Bund | Shanghai | Marriott InternationalLikely operator |
| W Osaka | Osaka | Marriott International |
| W Taipei | Taipei | Marriott International |
| W Budapest | Budapest | Marriott International |