Behind the Brand

San Francisco, United States

Hotel Spero

Vignette Collection · IHG Hotels & Resorts

Who runs this hotel?

Three different companies can sit behind one hotel. How this works

OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
Aperture Hotels

Not the brand company — Vignette Collection supplies the name; Aperture Hotels runs the hotel.

BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
Vignette Collection · IHG Hotels & Resorts
Likely operatorLast checked 2026-08-13· Brand officialView evidence
  • OperatorBrand official

    In IHG's official release, Aperture Hotels' President & CEO Charles Oswald speaks for the operating company on the partnership; Aperture Hotels is a US third-party hotel management company. California's first Vignette Collection.

    ihgplc.comretrieved 2026-08-13

Same brand. Different people running it.

Vignette Collection hotels side by side — the operator column is where they differ.

HotelCityOperated by
Hotel Sperothis hotelSan FranciscoAperture HotelsLikely operator
The Chania Hotel CreteChaniaNot verified
Bristol BerlinBerlinNot verified
Verno HouseBudapestBDPST Hotel Management Zrt.
The Venice Times HotelVeniceIHG Hotels & Resorts
Onyria Marinha CascaisCascaisOnyria GroupLikely operator
Convent Square HotelLisbonPHC Hotels – Portuguese Hospitality CollectionLikely operator

Compare all Vignette Collection hotels →