Behind the Brand

Lima, Peru

SOUMA Hotel

Vignette Collection · IHG Hotels & Resorts

Who runs this hotel?

Three different companies can sit behind one hotel. How this works

OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
Iberostar Hotels & Resorts

Not the brand company — Vignette Collection supplies the name; Iberostar Hotels & Resorts runs the hotel.

BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
Vignette Collection · IHG Hotels & Resorts
Likely operatorLast checked 2026-08-13· Brand officialView evidence
  • OperatorBrand official

    South America's first Vignette Collection. Operation by Iberostar Hotels & Resorts is reported in the press, consistent with the property being a conversion of the former Iberostar Selection Miraflores (the old URL and name are still traceable). Brand IHG; operator Iberostar.

    ihgplc.comretrieved 2026-08-13

Same brand. Different people running it.

Vignette Collection hotels side by side — the operator column is where they differ.

Compare all Vignette Collection hotels →