Behind the Brand

Atlanta, United States

The Whitley, a Luxury Collection Hotel, Atlanta Buckhead

The Luxury Collection · Marriott International

Who runs this hotel?

Three different companies can sit behind one hotel. How this works

OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
HEI Hotels & Resorts

Not the brand company — The Luxury Collection supplies the name; HEI Hotels & Resorts runs the hotel.

BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
The Luxury Collection · Marriott International
Management model
Third-party operated by HEI Hotels & Resorts
High confidenceLast checked 2026-08-13· Professional employment platformView evidence
  • OperatorProfessional employment platform

    The cited property-level portfolio or industry source identifies HEI Hotels & Resorts in connection with this exact hotel. The source URL and operator match were retained; the unrelated Hilton template text was removed.

    heihotels.comretrieved 2026-08-13

More hotels operated by HEI Hotels & Resorts

Same brand. Different people running it.

The Luxury Collection hotels side by side — the operator column is where they differ.

Compare all The Luxury Collection hotels →